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SAN FRANCISCO PUBLIC LIBRARY

The current website design does not represent the modern era we live in and overwhelms the users that use the website to look for books or exhibitions. The website also lacks the artistic aesthetic of San Francisco which is known to be home of the artists. By creating a more modern and creative webpage more people will be inclined to use the webstie and connect with their community through events and exhibitions shown on the webpage or a the library itself. With a more narrowed down navigation bar with only three main focused the user will be able to easily navigate through the webpage. 
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Target Market

Age: 18 to 30 years old

Location: North America

Gender: Gender Neutral

Lifestyle: Someone who enjoys reading and working/studying in public spaces. 

Income:15.000 a year or more

Personality: Active, Bookworm, Educated

With trends coming back for bookworms to read physical books rather than their digital counterparts, libraries are seeing a rise in visitors. Taking this into account the San Francisco Library will see even higher numbers of visitors if they make their website more pleasing to the younger generation while keeping the easy navigation for all generations. 

LIVE WEBSITE: SFPL.BECCAIXD.COM

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